Frequently Asked Questions

Vora is a customer governance platform that transforms passive customers into active stakeholders. Brands use Vora to run verified customer votes, idea challenges, and transparent decision-making processes. Unlike surveys or focus groups, Vora gives customers real influence over business decisions — with blockchain-verified results that prove every voice was counted.

Visit voiceofthenewera.com to create a free account. The Starter plan is free for up to 100 participants and includes all core governance features including blockchain verification.

The Starter plan includes unlimited proposals, all 7 voting strategies, blockchain-verified results on Base L2, real-time analytics, and up to 100 participants. No credit card required.

Create your organization space, invite your first 50 most engaged customers, and run your first vote. Use the Seasonal Picker Template to plan it step by step.

Create a proposal with 2–5 options, choose a voting strategy (Simple Majority, Ranked Choice, Quadratic, etc.), set a quorum and timeline, then share the voting link with your community. Results are published automatically when voting closes.

Vora supports 7 strategies: Simple Majority, Approval Voting, Ranked Choice, Score Voting, Quadratic Voting, Weighted Voting, and Conviction Voting. Each is designed for different decision types — from simple yes/no choices to complex feature prioritization.

A quorum is the minimum number of votes needed for a result to be valid. We recommend 30–40% of eligible voters for most decisions. Too high and legitimate votes fail on technicalities; too low and a small minority determines outcomes.

Idea Challenges let customers propose ideas, not just vote on yours. Customers submit proposals, the community votes on them, and winning ideas advance to implementation. It shifts agenda-setting power from the brand to the community.

A prosumer is a customer who both consumes and produces value for a brand. Unlike passive buyers, prosumers participate in governance, submit ideas, and help shape the brand's direction. The psychological effects — sunk cost, endowment, and identity attachment — create loyalty that competitors cannot replicate with features or price.

Data from governance programs shows: 25–45% reduction in churn among participants, 2.4x purchase rate vs non-participants, 15–25% higher average order value, and 3–4x organic referral rate. Use the ROI Calculator to project your specific numbers.

Blockchain makes vote results tamper-proof and independently verifiable. When a customer votes, their participation is recorded on a public ledger that no single party — not Vora, not the brand — can alter. This eliminates the "trust tax" of skepticism that erodes participation in unverified systems.

Vora uses Base L2 (a Layer 2 network built on Ethereum) for Starter and Pro tiers, and Ethereum Mainnet for Enterprise. Base provides near-instant confirmation, less than $0.01 per transaction, and full Ethereum security guarantees.

No. Blockchain verification is included in all plans, including the free Starter tier. Vora covers all gas fees. Your customers never need cryptocurrency, a wallet, or any blockchain knowledge.

Starter (Free): Up to 100 participants, all core features. Growth (from EUR 99/mo): Up to 1,000 participants, advanced analytics, XP and badges. Pro (from EUR 349/mo): Up to 10,000 participants, webhooks, white-label, priority support. All plans include blockchain verification.

Yes. You can upgrade instantly from your dashboard. Downgrades take effect at the end of your current billing cycle. Your data and governance history are preserved regardless of plan changes.

Vora Academy is a free educational hub with interactive tools, assessments, and frameworks. It helps you assess your governance readiness, calculate ROI, plan your first vote, and build a prosumer strategy — all before you even sign up.

Each tool is self-contained and interactive. Answer questions, fill in your numbers, or check off items — the tool calculates your results instantly. You can export results as PDF using the print button. No account required.